Loculars is now part of the Leica family
As part of a recent acquisition agreement, Loculars has merged into the Leica Camera USA family. The Loculars experience format will now be available exclusively through Leica Akademie USA, under the offering of Leica Experiences. For now, these experiences will be offered in the US only, starting with New York, Los Angeles, Austin, Chicago, and Boston, with more locations to follow. Please check out additional information on Leica Experiences and consider signing up for key updates on offerings and dates.
While short-format experiences will no longer be available on Loculars, a very select set of multi-day journeys focused on ‘culture, community, and environment’ can still be customized for you, please just reach out for more information at email@example.com
FOR PUBLIC RELEASE
New York, NY: April 19, 2021 – Leica Camera USA, a premium-segment manufacturer of cameras and sports optics products has recently completed its acquisition of Loculars LLC, a provider of immersive visual experiences in the photographic travel and learning sector.
As part of this agreement, Leica Akademie USA is launching Leica Experiences – a premium offering around one-on-one, on-location, interactive workshops with leading Leica photographers and Leica Akademie instructors. “Leica is dedicated to providing the very best in all things photography. This new series is an important step in expanding our experiential workshops, providing unique, personalized, and truly one-of-a-kind programs to our customers,” said Tom A. Smith, Director of the Leica Akademie North America.
“As a visually-inclined travel enthusiast, I’ve been excited about this marketplace for quite some time,” said Ayash Basu, Founder and CEO of Loculars. “This presents a unique opportunity to work directly with eminent visual storytellers to not only uncover lesser-known gems and go behind-the-scenes, but also elevate one’s image-making craft.” The format has found appeal within the premium travel market and Loculars has offered such experiences in over 15 destinations globally. Basu adds, “I am extremely excited about Leica Experiences being offered under the Leica Akademie portfolio and look forward to several incredible opportunities available to the photographic and travel community in the coming months and years.”
Leica Experiences is planned for a summer 2021 launch, additional information available here.